1. Introduction and Scope
Welcome to our Cookie Policy. This document is designed to help you understand what cookies are, how Sky Betting & Gaming (alongside our trusted partners) utilizes them, and the options available to you for managing your privacy preferences. We highly recommend reading this text in conjunction with our Privacy Policy to get a complete picture of how we handle your personal data. Any capitalized terms used in this document carry the same meaning as defined in our main Privacy Policy.

2. What Are Cookies and Tracking Technologies?
Whenever you interact with our websites, applications, or online services, SkyBet use cookies and similar tracking technologies to collect data about your device and browsing behavior. A “cookie” is a small text file downloaded to your computer or smartphone via your web browser.

In addition to standard cookies, we also utilize similar tools like web beacons, pixel tags, clear GIFs, and SDKs (Standard Development Kits) embedded in our mobile apps. Throughout this notice, the term “cookies” serves as an umbrella term for all these tracking technologies.

3. Session vs. Persistent and First vs. Third-Party Cookies
Our platform relies on different types of cookies to operate smoothly and efficiently:

Session cookies are temporary files that are automatically deleted the moment you close your browser. They are crucial for letting you navigate between pages seamlessly.
Persistent cookies remain on your device for a pre-determined period. They help us recognize you as a returning visitor and remember your previous settings.
First-party cookies are deployed directly by us, while Third-party cookies are set by external organizations (such as analytics providers or advertisers) to collect information about your browsing habits.

4. Categories of Cookies We Use
To give you a clearer understanding of their purpose, we group our cookies into four primary categories:

Strictly Necessary Cookies: These are fundamental to the core operation of our platform. They ensure site security, enable traffic management, and prevent fraud. Because our website cannot function properly without them, they cannot be disabled.
Functionality Cookies: These allow our website to remember the choices you make (such as your username, preferred language, or region) to provide an enhanced, more personalized user experience.
Performance Cookies: These help us measure and analyze how visitors interact with our site. By understanding which pages are most popular and tracking error messages (using tools from partners like Google and Adobe), we can continuously improve our platform’s performance.
Marketing and Targeting Cookies: Placed by our advertising partners (such as Meta, Google, X/Twitter, and YouTube), these trackers build a profile of your interests. They are used to deliver highly relevant advertisements to you on other websites and to measure the effectiveness of our marketing campaigns.

5. How You Can Control Your Cookies
We believe in giving you complete control over your online privacy. You have several avenues to manage your preferences:

On-Site Consent Management: When you first visit our platform, a consent banner allows you to accept all cookies, reject all optional cookies, or customize your preferences. You can alter these settings at any time by clicking the “Cookie Management” link located in the footer of our website. We proudly adhere to the IAB Europe Transparency & Consent Framework (TCF) to ensure your choices are universally respected.
Browser and Device Settings: Most modern web browsers (like Google Chrome, Apple Safari, and Microsoft Edge) allow you to manage, block, or delete cookies globally through their privacy menus. Additionally, if you are using a mobile device, operating systems like Apple’s iOS provide built-in options to prevent apps from tracking you across the web.
Industry Tools & Third-Party Opt-Outs: If you wish to opt out of targeted advertising on a broader scale, you can use industry-standard portals such as the European Interactive Digital Advertising Alliance (EDAA) via YourOnlineChoices.eu or the Network Advertising Initiative (NAI). You can also adjust your ad preferences directly within the account settings of platforms like Google, Facebook, and X.

6. Updates and Contact Information
The digital landscape is always evolving, and we may periodically update this Cookie Policy to reflect changes in technology or legislation. We advise checking this page regularly. If we make material changes, we will notify you accordingly.

Should you have any inquiries regarding our use of tracking technologies, please do not hesitate to reach out to our Data Protection Officer by emailing [email protected].